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   Assignment-3  NAME:   Krishan K. Sharma ENROLLMENT NO:   08217002023 DIVISION:   B SEMESTER:   4th SHIFT:   1st (Morning) PROGRAMME:   BCA Q1. Write short notes on: (a) PPC Advertising PPC (Pay-Per-Click) Advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's commonly used on platforms like Google, Facebook, and other websites. Advertisers bid on keywords, and their ads appear when users search for those terms. It is a cost-effective way to drive targeted traffic to websites, increase visibility, and generate conversions quickly. (b) POEM POEM stands for Paid, Owned, and Earned Media—a framework that categorizes media channels used in marketing: Paid Media:  Advertising that businesses pay for (e.g., display ads, PPC campaigns). Owned Media:  Digital assets owned by the business, such as websites, blogs, and social media profiles. Earned Media:  Unpaid publicity like word-o...

  Assignment-2 Name: Krishan K. Sharma Enrollment No: 08217002023 Division: b Semester: 4th Shift: 1st (Morning) Programme: BCA Q1. Write short notes on the following: (a) Digital Marketing vs Traditional Marketing Digital Marketing  involves promoting products or services using digital channels like websites, search engines, email, and social media. It is data-driven, highly measurable, cost-effective, and allows precise audience targeting. Traditional Marketing  uses offline media such as newspapers, TV, radio, direct mail, and billboards. It is broader in reach but less targeted, more expensive, and harder to measure compared to digital methods. (b) Online Marketing Mix The Online Marketing Mix consists of four key elements: Product  – Goods/services offered online, including physical or digital products like e-books or software. Price  – Pricing strategies based on online competition and consumer perceptions. Place  – Platforms where products are sold (...

NAME:   Krishan K. Sharma ENROLLMENT NO:   08217002023 DIVISION:   B SEMESTER:   4th SHIFT:   1st (Morning) PROGRAMME:   BCA My Self-Introduction Hi, I’m Krishna Sharma! I have always been someone who loves exploring new things and collecting experiences. Life, for me, is all about learning, growing, and enjoying the journey along the way. I have a deep passion for music, science, sports, and books—each of these shaping who I am in different ways. Playing the guitar allows me to express myself in a way words sometimes can’t, and it gives me a sense of peace and creativity. Science, on the other hand, fascinates me because it helps me understand the world around me, from the smallest atoms to the vast universe. When I’m not playing music or geeking out over science, you’ll probably find me practicing Taekwondo or playing cricket. Sports have taught me discipline, patience, and the importance of persistence. They push me to be stronger, both physically and ...